The Non-Fungible Beer
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The Non-Fungible Beer ✹
In 2022, we had the big challenge to tell peruvians that their favorite beer was turning 100 years. How can we show that even though the years have passed, the brand is still the first choice of different generations?
We decided to celebrate and reminisce all these decades Peruvians have enjoyed alongside Cristal by launching a collection of 100 NFTs that commemorates every year since the brand was launched.
⦿ Content:
⦿ NFT designs:
Since Cristal has always brought people together, it was time to bring the same feeling to the online world. Therefore, we created a community on Discord where the NFT holders could interact and access to unique opportunities. For the launch, we gave away tickets for Bad Bunny's concert in Lima (FYI, the most awaited event of the year).
Awards:
PHNX 2023 - Bronze
Premio Ideas 2023 - Silver
Agency:
VML Peru
Creatives:
Sergio Marquez, Florencia Luna