The Cushioning Route
✹
The Cushioning Route ✹
Turning the holes of running routes into a product testing experiencie of Nike invincible 3 shoes in Peru.
⦿ Case study:
⦿ Content:
⦿Board:
⦿ Stills:
Awards:
Cannes Lions 2024 - x2 Bronzes,
El Ojo de Iberoamérica 2024 - x2 Silvers, x2 Bronzes
El sol 2024 - Gold
Clio Awards 2024 - Gold
Effie Latam 2024 - Bronze
Premio Ideas - Bronze
Agency:
Boost Lima
CCO:
Tyto Delgado
CDs:
Victoriano Alejo, Italo Rospigliosi
Art Directors / Creatives:
Sergio Marquez, Edwin de la Cruz.